Richard Dyer's Star Theory

Richard Dyer, a theorist, suggested that stars are not real people but created for media use and for grabbing the audience's attention. Each "star" may have their own image containing a USP, eg Katy Perry is going for the "cute" look and Lady Gaga is, obviously, going for the "completely Gaga" look, hence her name. This is proven with her "Little Monsters", which is the name she gives her fans.
Another example of how Dyer's theory can be defined can be found within the name of the media text, ie the star. Madonna Ciccone is not a star, whereas Madonna is. The media creates different personas for the star whilst they still live their normal life in reality away from the media. Miley Cyrus has three different images: Hannah Montana (an icon for children from 4 up to around 12), Miley Cyrus (the star) and Miley Cyrus (herself).
In terms of how a "star" is developed, their first album is usually depicting them as "innocent". This is the case for artists such as Britney Spears. Her first album, "...Baby One More Time" (1998) seems innocent and even depicts religion with her hands in the praying motion. However, her finger around her hand in a seductive way would suggest she may be a "Good Girl Going Bad".
The cover for a later album, "Greatest Hits" (2004), would suggest that she is "not that innocent". She certainly isn't wearing something that would be seen as, for instance, religious.
In terms of Britney's albums, there was the typical story. Her first album was her breakthrough to the public, the second was her biggest, and then, her third album, which was trying to portray Britney as an adult, failed to be as successful as the previous two. The forth one, of course, was successful.
Therefore, the conclusion I have come to is that the image of the "star" relies on things such as TV footage, the way albums are depicted and how they act in interviews.