Monday, 10 October 2011

Audience Research in Music Videos

Adele - Rolling in the Deep



This video appears to have a similar audience to Audrianna Cole, not in terms of size but in fact the age demographic:

Gender       Age
Female       13-17
Female       18-24
Male          45-54

There is a correlation, but she wears more clothes then some other artists of her age. Adele says herself when told she needed to lose weight that she "makes music for the ear, not the eye". The men aged 45-54 probably don't focus on her look but her voice and the music she writes. The girls/women aged 13-24 probably have a similar view and admire her for her confidence that perhaps others lack.


The chart shows this video has gained a large audience worldwide.

More information and pictures of the stats will be uploaded asap!

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