Close up: Amy McDonald - This Is The Life
Amelia in our music video - Close ups
The close up is a vital filming method which frequently appears in music videos and this was to try and connect to the viewer and can relate to the audience more than other shots. We used the close up so we could have various different shots as opposed to just long shots throughout. We have used the Amy McDonald video above as a comparison to our video because the shot only shows her eyes and nose and in the shot above from our video, you can see only her nose and mouth, therefore this means that this is an extreme close up.
Narrative: The Verve - Bittersweet Symphony
This was the narrative but it is also a motif as Amelia was walking through the trees on each chorus. This is so the audience can visualise the chorus with Amelia walking through the trees. Even though this is an Alice in Wonderland themed music video, it still gives us a flavour of what the artists' style is, however, the lyrics relate to the video, as it is about feeling misplaced. We have compared it to The Verve - Bittersweet Symphony from 1997 as there is a clear narrative in the music video and in the chorus for our song, as mentioned above, includes Amelia walking through the trees. Throughout the Verve's music video, the narrative of Richard Ashcroft walking through the streets of Hoxton, North London is continued throughout the whole music video, however we only have a snapshot of a narrative where our character is walking.
Lighting: Miley Cyrus - When I Look At You
Lighting was a key theme in our music video - it is clear that in the Miley Cyrus video above, she has used bright colours, which gives the video a feel that makes it look unrealistic. In our video, we have a similar style. The colours on Amelia's character's clothes are slightly brighter than a normal music video, whereas the background colours are more dull, such as a dark shade of green. The trees are made to look darker than they do in reality, also, Amelia's character is on her own in the music video and the colours and the general feel of the music video give it a feeling of emptiness.
Theme: Payton Rae - Not Your Cinderella
Challenged theme - We managed to find props such as the hat and the "Drink Me" bottle, the latter of which the audience seemed to remember the most when viewing our music video. These props were to link the music video with the Alice in Wonderland theme and it was easy to get hold of these particular props. We also had a miniature pocket watch and the dolls' house, which we did have to reassemble but we felt it was used effectively in the end. It can be linked to the music video above as it focuses on the fairytale theme with Cinderella and the mystical-looking vehicle in the picture above.
Theme: Sara Bareilles - Love Song
The location in these two music videos can be related to the fairytale theme. In the Sara Bareilles video, she is in a music box, which strongly relates to the fairytale theme and the props in our video can be related to the Alice in Wonderland theme as they are all different. The hat and the teapot in particular can be linked to that theme.
Eliza Doolittle - Skinny Genes
Jessie J - Price Tag
This music video generally has the feel of many people's childhoods and the "delights" of being a child! The video includes things like the ballerina, and these connotations strongly relates to our Alice in Wonderland theme, however Jessie J has a more positive outlook on it then our video depicts. Whereas our video has our character alone in the video with the feeling of being misplaced, Jessie J has her in different fairytale connotations and there is a general positive feel throughout the music video.
This is a recurring image - motif - and our scene in the Audrianna Cole music video can clearly be linked to this image above with Jessie J in the dolls' house.
Question 2: How effective is the combination of your main product and ancillary texts?
Question 3: What have you learned from your audience feedback?
Question 4: How did you use media technologies in the construction and research, planning and evaluation stages?
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