Film is not the only influence for music videos. TV, fashion and video games are other things artists base their music videos on. Examples of TV influence in music videos:
1. Beastie Boys - Sabotage (1994), which is basically a spoof cop show title sequence.
2. REM - Bad Day (2003), this is a news show parody.
Fashion in music video:
Catwalk references and supermodels have been included in a couple of music videos:
1. George Michael - Father Figure (1988)
2. George Michael - Freedom (1990)
Video game influence in music video:
This is to gain a wider audience by tapping into more younger people's taste. Examples of this:
1. Robbie Williams - Let Love Be Your Energy (2001)
2. Linkin Park - Breaking the Habit (2003)
3. Red Hot Chilli Peppers - Californication (1999)
Showing posts with label Intertextuality. Show all posts
Showing posts with label Intertextuality. Show all posts
Tuesday, 27 September 2011
Monday, 26 September 2011
Music Video Directors
Music video directors are normally film school graduates who want to move into the film industry at some point. Example of people who have done this are:
1. David Fincher: Madonna - Vogue (1990) and Express Yourself (1989). The latter video was controversial
2. Spike Jonze: Fatboy Slim - Praise You (1999)
3. Michael Gondry: Bjork & Foo Fighters
1. David Fincher: Madonna - Vogue (1990) and Express Yourself (1989). The latter video was controversial
2. Spike Jonze: Fatboy Slim - Praise You (1999)
3. Michael Gondry: Bjork & Foo Fighters
Examples of Intertextuality in Music Videos
1. Queen - I Want To Break Free (1984), based on the housewife role
2. 2Pac - California Love (1996) is based on the 1979 film Mad Max
3. Robert Palmer - Addicted to Love (1986) is one of the most famous examples of referencing fashion photography. The video consists of mannequin style women with Palmer in a suit on a stage. A parody of it was Tone Loc - Wild Thing (1988) and it was copied on Shania Twain - Man I Feel Like A Woman (1999)
4. The front cover for Gorillaz - Feel Good Inc (2005) is based on Ghibli, which is basically a Japanese form of animation. The particular concept used is essentially a rock (in the middle of the sky) with houses/windmills or types of living.
2. 2Pac - California Love (1996) is based on the 1979 film Mad Max
3. Robert Palmer - Addicted to Love (1986) is one of the most famous examples of referencing fashion photography. The video consists of mannequin style women with Palmer in a suit on a stage. A parody of it was Tone Loc - Wild Thing (1988) and it was copied on Shania Twain - Man I Feel Like A Woman (1999)
4. The front cover for Gorillaz - Feel Good Inc (2005) is based on Ghibli, which is basically a Japanese form of animation. The particular concept used is essentially a rock (in the middle of the sky) with houses/windmills or types of living.
Intertextuality - References and why it is used in music videos
1. Intertextuality - Referencing other pieces of media text inside a piece of media eg a man could be drinking a can of Coca Cola on EastEnders.
2. A theorist, Stewart, suggests that visual music video references come from many sources, but the main three are usually cinema, fashion and art photography.
The reason why intertextuality is used by music artists is because not everyone finds a reference, so the people who do may feel like they are part of an elite group. Another reason could be so that the audience can have a particular identity with the text.
2. A theorist, Stewart, suggests that visual music video references come from many sources, but the main three are usually cinema, fashion and art photography.
The reason why intertextuality is used by music artists is because not everyone finds a reference, so the people who do may feel like they are part of an elite group. Another reason could be so that the audience can have a particular identity with the text.
Audience Understanding
1. Audience Engagement - The interaction between the audience and the medie text, and different people react in different ways to the same media text.
2. Audience Expectations - The ideas people have in advance of consuming the media text. Producers aim to alter their expectations into something they don't expect.
3. Audience Foreknowledge - The definite information (as opposed to the expectations) which an audience brings to a media product.
4. Audience Identification - When a part of the audience feel connected to a media text, because it directly expresses their attitude or lifestyle.
5. Audience Placement - Strategies used by media products to target a particular audience to make them feel that the media text is especially for them. The difference between this definition, ie Placement, and Identification is that Placement is where the people who create the media text deliberately connect the storyline of the text to relate to a niche of the audience, whereas Identification is where a niche of the audience find themselves relating to a character even though it was unintended by the media text.
6. Audience Research - Media institutions measuring an audience as it is important that the information they create in the text is relevant to the audience.
2. Audience Expectations - The ideas people have in advance of consuming the media text. Producers aim to alter their expectations into something they don't expect.
3. Audience Foreknowledge - The definite information (as opposed to the expectations) which an audience brings to a media product.
4. Audience Identification - When a part of the audience feel connected to a media text, because it directly expresses their attitude or lifestyle.
5. Audience Placement - Strategies used by media products to target a particular audience to make them feel that the media text is especially for them. The difference between this definition, ie Placement, and Identification is that Placement is where the people who create the media text deliberately connect the storyline of the text to relate to a niche of the audience, whereas Identification is where a niche of the audience find themselves relating to a character even though it was unintended by the media text.
6. Audience Research - Media institutions measuring an audience as it is important that the information they create in the text is relevant to the audience.
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