Magazine Advert Research

In order to create an advert to appear in a magazine for the Audrianna Cole digipack, the three of us looked into other artists' who had digipacks. Miss Mapp, our teacher, had about 15 copies of front covers for albums and singles and we selected the artist who had a similar criteria to our own, which was Hampshire-based Laura Marling.
In the group, we analysed the front cover for her single "Cross Your Fingers/Crawled Out Of The Sea" and we came up with information such as the fact that she was not on the front cover, and considered whether it was typical of the genre. We decided that it is not, however Laura Marling had decided to do this because this was only an aspect of her work and on her album there is a picture of her, therefore we decided to keep the picture of Audrianna Cole on the front of our front cover. Underneath is a picture of our work.

Audience Feedback Questions

In order to gain a wider perspective of the Indie genre and how we have done, we are coming up with some interview questions that we can ask people after they have viewed our music video at next week's assembly.

1. Do you feel that our music video fits into the genre (Indie/Pop)? Why?

2. Does our music video look authentic? Why?

3. What aspects of the video do you find effective?

4. Any criticism that you feel we could benefit from?

Final Advert

Amelia W in Amelia Q's car

Back Cover

Here is our back cover for our album. We have included some of her own tracks and created titles for others that link to the Alice in Wonderland theme. Tracks 1, 3-7 are her own tracks and we created the names titles for Tracks 2, 8-10. Here is the track listing:

1. Misplaced
2. Lost in Wonderland
3. Ain't Gonna Letcha
4. I'd Get Lost With You
5. Lovely
6. Say Yes Say No
7. Shrug It Off
8. Fallen Cards
9. You're Late
10. Cup Full Of Nothing

The meanings for 2, 8 and 10 are clear but, just to clarify, 9 cleverly has a double meaning. It relates to the watch and late in love!

Kneeling on Cards

Final Inlay

This is the edited version of the balloon photo, as promised! In the end we included the photo with "thank you's" to her fans, friends and family to replicate other artists' albums.

Amelia W lying in cards

Balloons

We wanted this photo to appear on the inlay of the Digipack, but, because a CD is square and this photo has been taken at a rectangular angle, we had to edit it as we needed it to fit on the CD! The edited version will be uploaded soon.

Front Cover

For this photo of Amelia Waterson as Audrianna Cole, which was edited by Amelia Quinn, we had to take into consideration what type of font we should use by going onto a website called DaFont. At first I thought this particular font seemed to not work as it looked larger than it is now, however, with a bit of editing, we agreed that it worked in the end!

Digipack!

The following posts are of the features of our digipack so far.

Genre Research

The conventions for the Indie genre:

At the moment, Indie is half way between rock and pop music. Typically Indie fans stick to their roots and they try not to go down the celebrity route of dressing expensively or extravagantly. Their clothing is modern, but it doesn't cost too much. In the UK, Indie fans are likely to buy their clothes from places like New Look or Primark, possibly H&M.

Artists include:

Ash
The XX
The Kooks
Arctic Monkeys
Friendly Fires
Bombay Bicycle Club

Audience Research Results

The second person we interviewed was a 15 year old boy that enjoyed indie music, but it wasn't his favourite genre. However, interviewing him is still a necessary aspect of our audience research as we could gain a different perspective of the genre and how it is depicted.

Alex Jones, 15
Music Fan

1. What clothes do you wear?
I wear chinos most of the time, however I do wear jeans occasionally. I also wear Polo's or plain T-shirts.

2. Do you follow the same style as the indie artists you like?
I don't follow one artist's style in particular, generally I follow a trend more than anything.

3. Do you see indie artists as an icon/role model?
Indie artists are inspirational as they are unique and individual to themselves. Many people aspire to this method as it is successful.

4. What are the key aspects that attract you to indie music?
There is a real sense of variation in this type of music and there is a good beat as well!

5. Do you go to gigs on a regular basis?
Not particularly, it's not my game.

6. When was the last gig that you went to?
A couple of months ago.

7. In Indie music videos, what do you expect to see and why?
I expect to see the instruments and the artists themselves.

8. Do you expect different things from different indie artists?
Erm, personally yes, but there are different types of indie music, therefore I think there are different expectations.

Audience Research Results

After we wrote the interview questions, various people, male and female, were asked these questions and these are the results.

Jessica Quinn, 18
Indie Fan

1. What clothes do you wear?
I tend to follow the trends of most female indie artists, so normally dresses with cropped jackets and ankle boots. When the weather changes I swap the dresses with tight skinny jeans or leggings. My wardrobe is mainly filled with these style of clothes but in the morning I just through together the pieces of clothing depending on what mood I wake up in.

 
2. Do you follow the same style as the indie artists you like?
I would say so, yeah. I love identifying the artists' new trends when I see them in magazines and on television.

3. Do you see indie artists as an icon/role model?
As Indie artists follow what they believe in and so do I, I guess so. The trend is set by the artist following in what they believe in, however I see the fashion and dress sense as more of an icon for me.

4. What are the key aspects that attract you to indie music?
I love the individuality that each artist has and their connection to the music.

5. Do you go to gigs on a regular basis?
Sometimes, but not on a regular basis.


6. When was the last gig that you went to?
I think the last one I went to was a couple of weeks ago in my town, which was amazing! The band were also local.

7. In Indie music videos, what do you expect to see and why?
I want to see the artist a lot, I don't like it if they remain too anonymous. The clothing is important as well as many indie fans can connect to the fashion of the artist!

8. Do you expect different things from different indie artists?
Ermm, yeah I think so because there are different types of indie genres, so for each off shoot of Indie, the audience expect different things.

The trend our group noticed in Jessica's answers is the fact that she follows the trends of fashion, so this is something we will consider when we create our music video.

Filming Location Consideration

Our music video has an Alice in Wonderland theme to it, which can be noticed in some of these photos. Here are the photos Amelia took for the places we are considering filming:

Alice will be sitting down by the tree with the background of overgrown shrubs to give the appearance of a deserted, empty place.

The feeling of emptiness is also in this picture, where there is a river beside the tree.

This photo, taken in the school hall, is of the room where Alice walks through, eventually with cards falling around her. The final scene in this music video will have Alice placing a crown on her head whilst sitting down.

This outside corridor could be our potential location to film a scene with Alice walking down with faceless people walking past her, emphasising the feeling of her being alone.

  

Here is another potential area for where Alice could sit down, instead of the corridor, however the faceless characters are still walking around her.

Possible area for the tea party to be filmed

Interview Questions

For our research about the genre we are planning to use in our music video, we created questions that we could ask members of the public in an interview. This research will be useful because the needs of the audience has to be satisfied and ultimately, we have to reflect their needs to make a good music video. Here are the interview questions:

1. What clothes do you wear?


2. Do you follow the same style as the indie artists you like?


3. Do you see indie artists as an icon/role model?


4. What are the key aspects that attract you to indie music?


5. Do you go to gigs on a regular basis?


6. When was the last gig that you went to?


7. In Indie music videos, what do you expect to see and why?


8. Do you expect different things from different indie artists?