Thursday, 29 September 2011
Look and Image - Indie Music Video Analysis
This video is not necessarily indie-aimed, but there are obvious indie themes in this video. For instance, the way the words "I'll save your seat" appear on the van is a typical convention of the indie genre.
When the man is carrying the bright blue balloons, the colour especially ties in well with the summer theme.
In terms of her actual image, she always wears similar clothes in her music videos, normally shorts and a tank top. The fact that everything is colourful, even her bicycle wheels, ties in with her fashion sense and the front cover of her album, which definitely stands out!
She is cycling towards the camera which helps the viewer perceive this as a narrative and helps the audience relate to an artist identity.
Wednesday, 28 September 2011
Ideal Audience Member
Name: Laura Brown
Gender: Female
Age: 19 (born in April 1992 in Barnet, North London where she still lives)
Hair: Blonde
Clothes: Shoulder bag and ankle boots
Celebrities: Alexa Chung
Music: Mainly Indie music, but enjoys going to see mass-market acts at festivals. She recently went to V Festival and stayed in the Red Camp. She has been going every year since 2008 except last year when she had food poisoning. She also likes to write music in her spare time. She finds new music either by her friends recommending particular songs or going to gigs and seeing new acts advertised
Films: Niche-aimed films such as Trainspotting and This is England. She likes bigger films as well such as Hot Fuzz and Harry Potter.
Television: She watches 4Music and likes presenters such as Will Best as she likes his sense of humour. She claims she doesn't like the X Factor but points out she only likes to watch it when Louis Walsh is on it! Other TV shows include The Inbetweeners and Made in Chelsea.
Education: She passed her GCSE's in 2008, getting 5A's, 2B's and 3C's and stayed in the sixth form for two years before going to Loughborough University in 2010
Transport: She owns a blue Mini Cooper S and uses it to drive on the M1 to university
Music Artists: Ed Sheeran, The Kooks, and sometimes likes listening to more mainstream-based artists such as Rihanna (who she is a big fan of) and Olly Murs.
Technology: She is a frequent Facebook user who updates her status about 3 times a week and uses a Blackberry to connect to her friends and social networking sites. She also likes to post YouTube videos of her own songs as she is a big fan of music.
Gender: Female
Age: 19 (born in April 1992 in Barnet, North London where she still lives)
Hair: Blonde
Clothes: Shoulder bag and ankle boots
Celebrities: Alexa Chung
Music: Mainly Indie music, but enjoys going to see mass-market acts at festivals. She recently went to V Festival and stayed in the Red Camp. She has been going every year since 2008 except last year when she had food poisoning. She also likes to write music in her spare time. She finds new music either by her friends recommending particular songs or going to gigs and seeing new acts advertised
Films: Niche-aimed films such as Trainspotting and This is England. She likes bigger films as well such as Hot Fuzz and Harry Potter.
Television: She watches 4Music and likes presenters such as Will Best as she likes his sense of humour. She claims she doesn't like the X Factor but points out she only likes to watch it when Louis Walsh is on it! Other TV shows include The Inbetweeners and Made in Chelsea.
Education: She passed her GCSE's in 2008, getting 5A's, 2B's and 3C's and stayed in the sixth form for two years before going to Loughborough University in 2010
Transport: She owns a blue Mini Cooper S and uses it to drive on the M1 to university
Music Artists: Ed Sheeran, The Kooks, and sometimes likes listening to more mainstream-based artists such as Rihanna (who she is a big fan of) and Olly Murs.
Technology: She is a frequent Facebook user who updates her status about 3 times a week and uses a Blackberry to connect to her friends and social networking sites. She also likes to post YouTube videos of her own songs as she is a big fan of music.
Tuesday, 27 September 2011
Examples of Intertextuality in Music Videos Part 2
Film is not the only influence for music videos. TV, fashion and video games are other things artists base their music videos on. Examples of TV influence in music videos:
1. Beastie Boys - Sabotage (1994), which is basically a spoof cop show title sequence.
2. REM - Bad Day (2003), this is a news show parody.
Fashion in music video:
Catwalk references and supermodels have been included in a couple of music videos:
1. George Michael - Father Figure (1988)
2. George Michael - Freedom (1990)
Video game influence in music video:
This is to gain a wider audience by tapping into more younger people's taste. Examples of this:
1. Robbie Williams - Let Love Be Your Energy (2001)
2. Linkin Park - Breaking the Habit (2003)
3. Red Hot Chilli Peppers - Californication (1999)
1. Beastie Boys - Sabotage (1994), which is basically a spoof cop show title sequence.
2. REM - Bad Day (2003), this is a news show parody.
Fashion in music video:
Catwalk references and supermodels have been included in a couple of music videos:
1. George Michael - Father Figure (1988)
2. George Michael - Freedom (1990)
Video game influence in music video:
This is to gain a wider audience by tapping into more younger people's taste. Examples of this:
1. Robbie Williams - Let Love Be Your Energy (2001)
2. Linkin Park - Breaking the Habit (2003)
3. Red Hot Chilli Peppers - Californication (1999)
Monday, 26 September 2011
Music Video Directors
Music video directors are normally film school graduates who want to move into the film industry at some point. Example of people who have done this are:
1. David Fincher: Madonna - Vogue (1990) and Express Yourself (1989). The latter video was controversial
2. Spike Jonze: Fatboy Slim - Praise You (1999)
3. Michael Gondry: Bjork & Foo Fighters
1. David Fincher: Madonna - Vogue (1990) and Express Yourself (1989). The latter video was controversial
2. Spike Jonze: Fatboy Slim - Praise You (1999)
3. Michael Gondry: Bjork & Foo Fighters
Examples of Intertextuality in Music Videos
1. Queen - I Want To Break Free (1984), based on the housewife role
2. 2Pac - California Love (1996) is based on the 1979 film Mad Max
3. Robert Palmer - Addicted to Love (1986) is one of the most famous examples of referencing fashion photography. The video consists of mannequin style women with Palmer in a suit on a stage. A parody of it was Tone Loc - Wild Thing (1988) and it was copied on Shania Twain - Man I Feel Like A Woman (1999)
4. The front cover for Gorillaz - Feel Good Inc (2005) is based on Ghibli, which is basically a Japanese form of animation. The particular concept used is essentially a rock (in the middle of the sky) with houses/windmills or types of living.
2. 2Pac - California Love (1996) is based on the 1979 film Mad Max
3. Robert Palmer - Addicted to Love (1986) is one of the most famous examples of referencing fashion photography. The video consists of mannequin style women with Palmer in a suit on a stage. A parody of it was Tone Loc - Wild Thing (1988) and it was copied on Shania Twain - Man I Feel Like A Woman (1999)
4. The front cover for Gorillaz - Feel Good Inc (2005) is based on Ghibli, which is basically a Japanese form of animation. The particular concept used is essentially a rock (in the middle of the sky) with houses/windmills or types of living.
Intertextuality - References and why it is used in music videos
1. Intertextuality - Referencing other pieces of media text inside a piece of media eg a man could be drinking a can of Coca Cola on EastEnders.
2. A theorist, Stewart, suggests that visual music video references come from many sources, but the main three are usually cinema, fashion and art photography.
The reason why intertextuality is used by music artists is because not everyone finds a reference, so the people who do may feel like they are part of an elite group. Another reason could be so that the audience can have a particular identity with the text.
2. A theorist, Stewart, suggests that visual music video references come from many sources, but the main three are usually cinema, fashion and art photography.
The reason why intertextuality is used by music artists is because not everyone finds a reference, so the people who do may feel like they are part of an elite group. Another reason could be so that the audience can have a particular identity with the text.
Audience Understanding
1. Audience Engagement - The interaction between the audience and the medie text, and different people react in different ways to the same media text.
2. Audience Expectations - The ideas people have in advance of consuming the media text. Producers aim to alter their expectations into something they don't expect.
3. Audience Foreknowledge - The definite information (as opposed to the expectations) which an audience brings to a media product.
4. Audience Identification - When a part of the audience feel connected to a media text, because it directly expresses their attitude or lifestyle.
5. Audience Placement - Strategies used by media products to target a particular audience to make them feel that the media text is especially for them. The difference between this definition, ie Placement, and Identification is that Placement is where the people who create the media text deliberately connect the storyline of the text to relate to a niche of the audience, whereas Identification is where a niche of the audience find themselves relating to a character even though it was unintended by the media text.
6. Audience Research - Media institutions measuring an audience as it is important that the information they create in the text is relevant to the audience.
2. Audience Expectations - The ideas people have in advance of consuming the media text. Producers aim to alter their expectations into something they don't expect.
3. Audience Foreknowledge - The definite information (as opposed to the expectations) which an audience brings to a media product.
4. Audience Identification - When a part of the audience feel connected to a media text, because it directly expresses their attitude or lifestyle.
5. Audience Placement - Strategies used by media products to target a particular audience to make them feel that the media text is especially for them. The difference between this definition, ie Placement, and Identification is that Placement is where the people who create the media text deliberately connect the storyline of the text to relate to a niche of the audience, whereas Identification is where a niche of the audience find themselves relating to a character even though it was unintended by the media text.
6. Audience Research - Media institutions measuring an audience as it is important that the information they create in the text is relevant to the audience.
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