Audience Understanding

1. Audience Engagement - The interaction between the audience and the medie text, and different people react in different ways to the same media text.

2. Audience Expectations - The ideas people have in advance of consuming the media text. Producers aim to alter their expectations into something they don't expect.

3. Audience Foreknowledge - The definite information (as opposed to the expectations) which an audience brings to a media product.

4. Audience Identification - When a part of the audience feel connected to a media text, because it directly expresses their attitude or lifestyle.

5. Audience Placement - Strategies used by media products to target a particular audience to make them feel that the media text is especially for them. The difference between this definition, ie Placement, and Identification is that Placement is where the people who create the media text deliberately connect the storyline of the text to relate to a niche of the audience, whereas Identification is where a niche of the audience find themselves relating to a character even though it was unintended by the media text.

6. Audience Research - Media institutions measuring an audience as it is important that the information they create in the text is relevant to the audience.