Audience

For the artist to make a connection to the audience, some key features have to be considered when it comes to how the media portray them:

1. Aspiration/Role Model
2. Connection/Communication
3. Relate - a "back story" that the audience can relate to
4. Enjoyment/Entertainment
5. Icon
6. Belonging
7. Identity - style choices reflect music tastes
8. Visualisation - something to LINK music to, this is very important in the music industry!!
9. Awareness