Friday, 16 September 2011

Planning for Audience Research

To ensure that the filming of the music video has the correct connotations and things people can relate to, we need to ask people questions about what they like seeing in music videos.
It is good research to ask people if they have a preference on what their favourite music genre is, but for this task, we could look up statistics of information and ask people open questions. The reason why these questions are better than closed questions is because the latter can only be answered with "yes" or "no". However, with open questions, the research can be more reliable and successful.

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