Look and Image - Indie Music Video Analysis

This video is not necessarily indie-aimed, but there are obvious indie themes in this video. For instance, the way the words "I'll save your seat" appear on the van is a typical convention of the indie genre.
When the man is carrying the bright blue balloons, the colour especially ties in well with the summer theme.
In terms of her actual image, she always wears similar clothes in her music videos, normally shorts and a tank top. The fact that everything is colourful, even her bicycle wheels, ties in with her fashion sense and the front cover of her album, which definitely stands out!
She is cycling towards the camera which helps the viewer perceive this as a narrative and helps the audience relate to an artist identity.