Monday, 17 October 2011

Filming our Music Video

Sean, Amelia and I have agreed that the days we will be filming are Wednesday and Thursday this week. Unfortunately I won't be able to make it on Wednesday as I am have an extra curricular activity, however, we are currently preparing the filming locations, props and actors. For Thursday, I will be looking at home for an old tablecloth for the table we are using for the tea party featured in the music video.

Friday, 14 October 2011

Genre Research

The conventions for the Indie genre:

At the moment, Indie is half way between rock and pop music. Typically Indie fans stick to their roots and they try not to go down the celebrity route of dressing expensively or extravagantly. Their clothing is modern, but it doesn't cost too much. In the UK, Indie fans are likely to buy their clothes from places like New Look or Primark, possibly H&M.

Artists include:

Ash
The XX
The Kooks
Arctic Monkeys
Friendly Fires
Bombay Bicycle Club

Audience Research Results

The second person we interviewed was a 15 year old boy that enjoyed indie music, but it wasn't his favourite genre. However, interviewing him is still a necessary aspect of our audience research as we could gain a different perspective of the genre and how it is depicted.

Alex Jones, 15
Music Fan

1. What clothes do you wear?
I wear chinos most of the time, however I do wear jeans occasionally. I also wear Polo's or plain T-shirts.



2. Do you follow the same style as the indie artists you like?
I don't follow one artist's style in particular, generally I follow a trend more than anything.

3. Do you see indie artists as an icon/role model?
Indie artists are inspirational as they are unique and individual to themselves. Many people aspire to this method as it is successful.

4. What are the key aspects that attract you to indie music?
There is a real sense of variation in this type of music and there is a good beat as well!

5. Do you go to gigs on a regular basis?
Not particularly, it's not my game.

6. When was the last gig that you went to?

A couple of months ago.

7. In Indie music videos, what do you expect to see and why?

I expect to see the instruments and the artists themselves.

8. Do you expect different things from different indie artists?

Erm, personally yes, but there are different types of indie music, therefore I think there are different expectations.

Audience Research Results

After we wrote the interview questions, various people, male and female, were asked these questions and these are the results.

Jessica Quinn, 18
Indie Fan

1. What clothes do you wear?
I tend to follow the trends of most female indie artists, so normally dresses with cropped jackets and ankle boots. When the weather changes I swap the dresses with tight skinny jeans or leggings. My wardrobe is mainly filled with these style of clothes but in the morning I just through together the pieces of clothing depending on what mood I wake up in.



 
2. Do you follow the same style as the indie artists you like?
I would say so, yeah. I love identifying the artists' new trends when I see them in magazines and on television.


3. Do you see indie artists as an icon/role model?
As Indie artists follow what they believe in and so do I, I guess so. The trend is set by the artist following in what they believe in, however I see the fashion and dress sense as more of an icon for me.

4. What are the key aspects that attract you to indie music?
I love the individuality that each artist has and their connection to the music.

5. Do you go to gigs on a regular basis?
Sometimes, but not on a regular basis.


6. When was the last gig that you went to?
I think the last one I went to was a couple of weeks ago in my town, which was amazing! The band were also local.

7. In Indie music videos, what do you expect to see and why?
I want to see the artist a lot, I don't like it if they remain too anonymous. The clothing is important as well as many indie fans can connect to the fashion of the artist!



8. Do you expect different things from different indie artists?
Ermm, yeah I think so because there are different types of indie genres, so for each off shoot of Indie, the audience expect different things.

The trend our group noticed in Jessica's answers is the fact that she follows the trends of fashion, so this is something we will consider when we create our music video.

Thursday, 13 October 2011

Filming Location Consideration

Our music video has an Alice in Wonderland theme to it, which can be noticed in some of these photos. Here are the photos Amelia took for the places we are considering filming:

Alice will be sitting down by the tree with the background of overgrown shrubs to give the appearance of a deserted, empty place.


The feeling of emptiness is also in this picture, where there is a river beside the tree.


This photo, taken in the school hall, is of the room where Alice walks through, eventually with cards falling around her. The final scene in this music video will have Alice placing a crown on her head whilst sitting down.









This outside corridor could be our potential location to film a scene with Alice walking down with faceless people walking past her, emphasising the feeling of her being alone.

  


Here is another potential area for where Alice could sit down, instead of the corridor, however the faceless characters are still walking around her.










Possible area for the tea party to be filmed





Interview Questions

For our research about the genre we are planning to use in our music video, we created questions that we could ask members of the public in an interview. This research will be useful because the needs of the audience has to be satisfied and ultimately, we have to reflect their needs to make a good music video. Here are the interview questions:

1. What clothes do you wear?


2. Do you follow the same style as the indie artists you like?


3. Do you see indie artists as an icon/role model?


4. What are the key aspects that attract you to indie music?


5. Do you go to gigs on a regular basis?


6. When was the last gig that you went to?


7. In Indie music videos, what do you expect to see and why?


8. Do you expect different things from different indie artists?

Location Planning

As we are in the process of deciding where we are going to film our music video, we came up with a list of locations for where we need to film. So far the list is as follows:

The Croat (basically a path/bridge over a small river just outside our school)
Archways near the school reception
The School Library
The Hall

Last week, I went around the school aiming to take photos of these locations, however, at the moment I have only managed to take pictures of the first two as the other locations were in use at the time. Therefore, today Amelia managed to take some more photos of all the locations and they will be posted on a different post on this blog later today.

Monday, 10 October 2011

Audience Research in Music Videos

Adele - Rolling in the Deep



This video appears to have a similar audience to Audrianna Cole, not in terms of size but in fact the age demographic:

Gender       Age
Female       13-17
Female       18-24
Male          45-54

There is a correlation, but she wears more clothes then some other artists of her age. Adele says herself when told she needed to lose weight that she "makes music for the ear, not the eye". The men aged 45-54 probably don't focus on her look but her voice and the music she writes. The girls/women aged 13-24 probably have a similar view and admire her for her confidence that perhaps others lack.


The chart shows this video has gained a large audience worldwide.

More information and pictures of the stats will be uploaded asap!

Friday, 7 October 2011

Statistics for Audrianna Cole - Misplaced

Information from YouTube:

Total views: 4,165
Likes: 33
Dislikes: 1

There are 13 comments on the video and these include: "amazing!!!" and "cool video". As it is a niche song and she is unsigned, there are no "Top Comments" with 49 likes as yet!
This video is most popular with:
Gender         Age
Female         13-17
Female         18-24
Male            35-44

The fact that the males appear slightly older is because lots of young people may lie about their age to create a YouTube account. However, another possibility could be that older men are watching this video as there may be a form of sex appeal for them, and the reason there isn't an audience for men in their 20's is because most women their age are less covered up then 35-44 year old women.
The chart below shows the popularity of this video around the world. The dark green means more popularity and the lighter colours with less popularity. The chart indicates that most of the viewers are American and a few of the viewers are British:

Thursday, 6 October 2011

Camera Angles Prezi

To prepare us for the creation of our music video, Amelia and I made a Prezi (a website which enables the user to create what appears to be a never-ending whiteboard). The one we made was about camera angles, focusing on how and why they were done in the way the are. In class, we have also been watching music videos from Eminem and One Night Only, focusing on narratives and camera angles to ensure that we create a realistic looking music video.

http://prezi.com/2wgaj63ffppf/similar-music-videos/

http://prezi.com/wnygb0dgtlx2/copy-of-to-understand-technical-conventions-of-a-music-video/

http://prezi.com/urspexlyqbk8/to-understand-technical-conventions-of-a-music-video/

Digipack Planning







This barcode and BBM code will be useful for our digipack when it comes to creating one.

Wednesday, 5 October 2011

Chosen Song


This is the song we have chosen for our music video. Our group went onto the Unsigned website and we found her. We decided the video needed a narrative and a song like this would enable us to meet the criteria set.