Audience Gratification

An important factor of creating something media-related is the reaction of the audience. We have already researched the connotations of the Indie genre and I have focused on what people who like and dislike Indie music have thought about the idea of the music video and the video itself, so this task focuses on how the audience absorbs this piece of media text.
To do this, I need to find out what it is the audience want and how they gratify the media text:

1. Connection to the artist - this is currently easier than ever as now people can follow a famous person on Twitter or "Like" their Facebook page and get directly in contact with the artist.

2. Synergy with other artists - At the moment, Rap is not the only genre where famous people combine such as Rihanna and Jay-Z or 50 Cent and Eminem: there is also a feel of synergy in indie/pop music. Ed Sheeran and Rupert Grint combine in the music video for Lego House, which is important as Ed Sheeran and the Harry Potter franchise, in which Rupert Grint is most famously recognised, are big at the moment.

3. Iconography/Role Model - This is done by how the artist dresses and goes out. In our audience research back in October, we found out that they did not follow every ounce of dress sense that the famous person had, but they were certainly influenced by it.